At the core of Direct Marketing is customer data. If confidentiality is important to your business look to us for secure warranty card database services. Warranty information provides customer feedback, buying history, and demographic information. It's gathered quickly using straightforward survey cards - that asks for only pertinent information. This information is critical for marketing as well as legal notification.

Today's Make It Direct™ technology provides you cost efficient solutions for data collection, and the tools to maintain, organize, and utilize your the data. This Make It Direct™ Ready To Go service features a custom designed Web entry page appearing within your existing Web site or as a stand alone Web page. Both can be directly linked to an MS Access or MS SQL database. The data can be edited and cleaned in real time with verification that all critical fields have been filled to insure integrity of the database. The advantages are NO POSTAGE costs and no data entry costs. This can account for a saving of 70% when you compare to the expenses of handling a paper based warranty card.

We also accept business reply mail or fax for those who choose not to use the Internet. We use programmable optical scanning and data entry technology to ensure basic data integrity while address correction software enhances and verifies the mailing address information.

Use the warranty database to communicate more effectively with your customers. Use both traditional mail and email to continue building a relationship. You'll know a loyal customer is in the making with Make It Direct™.